SOCIAL RETRUN ON INVESTMENT OF “CHOMBUENG MARATHON YEAR 2563”
Article Sidebar
Main Article Content
Abstract
The aim of this study was to assess social return on investment (SROI) of Chombeung
Marathon Year 2563 using an analysis process of SROI consists of 6 steps as follows: identifying
stakeholders, mapping outcomes, measuring and valuing outcomes, establishing impact, calculating
SROI, and writing report (Davies, Taylor, Ramchandani, & Christy, 2016). Participants included
stakeholders from the public, the private, and social sectors who were 7 event organizers, 104
accommodation, restaurant, and store operators, 11 community volunteers, 15 persons from public
and educational institutions, and 13 runners, resulting in totally 150 participants.
Results revealed that A ratio of social return was 22.54 to 1 Baht invested by using 3.5%
discount rate. The total outcomes were 144,113,735.63 Baht dividing into 18,046,018.05 Baht for
economic outcome, 123,874,561.57 Baht for social outcome, and 2,193,156.00 Baht for environmental
outcome. Social outcomes from running event included increased health, quality of life, province’s
reputation, and confidence. They are beneficial for people in their commu
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Any articles and comments This journal is the opinion of the author. The Faculty of Physical Education doesn't always have to agree. Anyone wishing to publish or distribute a message must obtain direct permission from the author.
References
Davies, L., Taylor, P., Ramchandani, G., & Christy, E. (2016). Social Return on Investment in Sport: A
participation-wide model for England, Summary Report. Sheffield: Sport Industry Research
Center, Sheffield Hallam University.
Focus group discussion among the event organizers of Chombeung Marathon Year 2563. (2021).
Kasikorn Bank. (2019). Trends of tourism industry year 2019. https://kasikornbank.com/internationalbusiness/
th/Thailand/IndustryBusiness/Pages/201901_Thailand_TourismOutlook19.aspx.
Kellogg Foundation. (2004). Logic Model Development Guide. Michigan: W. K. Kellogg Foundation.
Kunnaviktikul, W., WichaiKhum, O., Thungjarealkul, P., Abhicharttibutra, K., Nantsupawat, A., Wannapong
S., & Jaiwilai, W. (2021). New knowledge set on sports for health tourism and social return on
investment. Research report. Muang. Chiang Mai
Lijutipoom, S., Laoitthi, P., Santitadakul, R., & Harnworawongchai, P. (2013). Social return on investment
of activity for promoting physical activity, exercising for health under the “Sor Sor Sor
Chombeung Marathon Year 2012” of the Thai health Promotion Foundation. Research report.
Organizational Research Services. (2004). Theory of Change: A Practical Tool For Action, Results and
Learning. https://www.focusintl.com/RBM020-aecf_theory_of_change_manual.pdf
Pasripol, C. (2017). Social return on investment. Journal of Education Studies, 45 (4), 342-352