Factors Related to Raw Fish Consumption Behavior among People in Khang Khai Sub-District Sangkhom District Nongkhai Province

Abstract

This Cross-sectional descriptive study aims to study raw fish consumption behavior of people in Khang Khai Sub-district Sangkhom district Nongkhai province, the factors related to raw fish consumption behavior of people in Khang Khai Sub-district Sangkhom district Nongkhai province. The sample consists of individuals aged 15 and above in Kaeng Kai sub-district, Sangkhom district, Nong Khai province, totaling 287 people. Data is collected through interviews using test and questionnaire forms. Data were analyzed using descriptive statistics including frequency, percentage, mean, standard deviation, median, maximum and minimum. The relationships between various factors and the raw fish consumption behavior of the population are analyzed using Chi-Square Test and Fisher’s Exact Test. The results of this research was found 1) Raw fish consumption behavior among the people in Kaeng Kai sub-district, Sangkhom district, Nong Khai province, is at a high level. 2) Socio-demographic factors, including gender, education, occupation, underlying disease, living with children, alcohol drinking and smoking, have statistically significant relationships with the raw fish consumption behavior of the people (P-value < 0.05) 3) The predisposing factors that correlate with raw fish consumption behavior of people, including knowledge about liver fluke and cholangiocarcinoma and attitude of eating significantly (P-value < 0.01) 4) The enabling factors that correlate with raw fish consumption behavior of people significantly (P-value < 0.001) 5) The reinforcing factors that correlate with raw fish consumption behavior of people significantly (P-value < 0.001). Health officers should be promoted to have knowledge and attitude about the causes of disease, and treatment continuously. Including public relations communication through all channels, so that the people have knowledge correct attitude lead to appropriate action. There are important ways to prevent liver fluke disease and bile duct cancer. Emphasis is placed on the participation  process of family and community members. To be consistent with the social and cultural context of the area.