THE EFFECT OF THE LINE APPLICATION CHATBOT “HEALTH LITERACY HOW TO BE SAFE FROM SUBSTANCES” ON ENHANCING LITERACY ON HEALTH AND SAFETY-BEHAVIOR IN PESTICIDE MANAGEMENT AMONG FARMERS IN KO CHAN DISTRICT, CHONBURI PROVINCE
Keywords:
Corn Farmers, Health Literacy, Pesticide, Line Application ChatbotAbstract
The purpose of this study is to investigate the Line Application Chatbot “Health literacy how to be safe from substances" to be safe from substances in order to improve awareness of health and safety behavior agricultural pesticide management aong farmers. This was a quasi-experimental research with two groups divided the sample into groups of 22 people by measuring the results before and after the experiment. The experimental group received the LINE chatbot application program and the control group did not receive the questionnaire data collection program.
The study found that the majority of the samples were males with an average age of 52.64 ±10.85 years old. The average score of pre-experimental health literacy found that the control group was statistically significantly higher than the experimental group (Mean difference = 12.364, 95% CI = 8.178 - 16.549, p-value < 0.05). Post-experiment scores revealed that the mean health literacy of the experimental group was significantly higher than the control group (Mean diff. = 4.909, 95% CI = 0.852 – 8.966, p- value < 0.05). However, after the experiment, it was found that the mean scores on safety behavior in pesticide management between the experimental and control groups were not different. Therefore, health literacy and safe pesticide management behavior should be promoted to farmers.
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