EVALUATION OF CUSTOMER SATISFACTION ON FITNESS CENTER IN EDUCATIONAL INSTITUTIONS: A CASE STUDY OF BURAPHA UNIVERSITY
Article Sidebar
Main Article Content
Abstract
This research aimed to study the service usage behavior and satisfaction levels of users of the fitness room at the Faculty of Sports Science, Burapha University, as well as the factors influencing their satisfaction. The sample group consisted of 384 individuals, including students, staff, and the public. A questionnaire was used as the primary data collection tool, covering personal factors, service usage behavior, and opinions on satisfaction levels. Data was analyzed using descriptive statistics, including mean, standard deviation, and frequency distribution. The research findings revealed that most users were Burapha University students (93.23%), with a usage frequency of 3–5 times per week (61.46%). The main reasons for choosing the service included convenience of travel, reasonable service fees, and the variety of equipment and workout programs. The primary exercise goals of users were muscle building, fat reduction, and overall health maintenance. Overall, user satisfaction was high ( = 4.38), with the highest satisfaction in service staff ( = 4.45), followed by facilities and amenities ( = 4.40), and service processes ( = 4.30). Factors influencing satisfaction included the friendliness and expertise of staff, cleanliness and safety of the facility, and ease of access to equipment and services. In conclusion, the factor influencing service users to choose to exercise was the convenience of access and the satisfaction with the fitness room services in terms of service staff, service processes, and overall buildings and facilities, which were all at a high level
Article Details
เนื้อหาและข้อมูลในบทความที่ลงตีพิมพ์ในวารสารวิทยาศาสตร์การกีฬาและนวัตกรรมสุขภาพ กลุ่มมหาวิทยาลัยราชภัฏแห่งประเทศไทย ถือเป็นข้อคิดเห็นและความรับผิดชอบของผู้เขียนบทความโดยตรงซึ่งกองบรรณาธิการวารสาร ไม่จำเป็นต้องเห็นด้วย หรือร่วมรับผิดชอบใด ๆ
บทความ ข้อมูล เนื้อหา รูปภาพ ฯลฯ ที่ได้รับการตีพิมพ์ในวารสารวิทยาศาสตร์การกีฬาและนวัตกรรมสุขภาพ กลุ่มมหาวิทยาลัยราชภัฏแห่งประเทศไทย ถือเป็นลิขสิทธิ์ของคณะวิทยาศาสตร์และเทคโนโลยี มหาวิทยาลัยราชภัฏศรีสะเกษ หากบุคคลหรือหน่วยงานใดต้องการนำทั้งหมดหรือส่วนหนึ่งส่วนใดไปเผยแพร่ต่อหรือเพื่อกระทำการใด จะต้องได้รับอนุญาตเป็นลายลักษณ์อักษรจากวารสารวิทยาศาสตร์การกีฬาและนวัตกรรมสุขภาพ กลุ่มมหาวิทยาลัยราชภัฏแห่งประเทศไทย ก่อนเท่านั้น
References
Ballin, M., & Nordström, P. (2021). Does exercise prevent major non-communicable diseases and premature mortality? A critical review based on results from randomized controlled trials. Journal of Internal Medicine, 290(6), 1112-1129.
Bubphasook, M., Panasiriwong, P., & Kempetch, S. (2021). Preparation of the Fitness Center at the College of Sports Science and Technology, Mahidol University to support the aging society. Journal of Humanities and Social Sciences Mahasarakham University, 40(4), 55-69. (in Thai)
Chantasorn, W. (2019). The Quality of Life of the Undergraduate Students in Burapha University, Bangsaen Campus. Journal of Education Burapha University, 30(3), 228–242. (in Thai)
Chuayounan, S., Yangyut, J., Chaipiwong, J., Srilao-ong, W., Mankarn, O., & Sukprasert, E. (2019). Customer Satisfaction on Service Quality at Big Bear Gym, Muang Phayao District, Phayao Province. Journal of Management Science Review, 21(1), 1-6. (in Thai)
Cronbach, L. J. (1951). Coefficient alpha and the internal structure of tests. Psychometrika, 16, 297-334. Foster, C., & Armstrong, M. E. G. (2018). What types of physical activities are effective in developing muscle and bone strength and balance? Journal of Frailty, Sarcopenia and Falls, 3(2), 58–65.
Foster, C., & Armstrong, M. E. G. (2018). What types of physical activities are effective in developing muscle and bone strength and balance? Journal of Frailty, Sarcopenia and Falls, 3(2), 58–65.
Garcia, G., Mendonça, G., Benedetti, T. B., Borges, L. J., Streit, I. A., Christofoletti, M., Silva-Júnior, F. L., Papini C. B., & Binotto, M. A. (2022). Barriers and facilitators of domain-specific physical activity: a systematic review of reviews. BMC Public Health, 22, 1964.
Hwang, J., Choi, K., & Hand, B. (2022). Epistemic actions and mathematics achievement. International Journal of Science and Mathematics Education, 20(4), 1253–1274.
Mahindru, A., Patil, P., & Agrawal, V. (2023). Role of physical activity on mental health and well-being: A review. Cureus, 15(1), e33475.
Maselli, M., Ward, P. B., Gobbi, E., & Carraro, A. (2018). Promoting Physical Activity Among University Students: A Systematic Review of Controlled Trials. American Journal of Health Promotion, 32(7), 1602-1612.
Panyo, K. (2020). A study on the wellness tourism potential of fitness center in servicing foreign tourists in the upper north region. Academic Journal of Thailand National Sports University, 12(2), 109–121. (in Thai)
Polyoth, K., Charapinyo, K., & Chainarong, A. (2023). Investigating fitness center users' behaviors and integrated marketing communications: A case study of the Faculty of Sports Science, Burapha University. Research and Development Health System Journal, 16(3), 1–14. (in Thai)
Prapatson, C., & Wongprasit, N. (2020). The study of the satisfaction of the college students on the gym and the sports places around Rajabhat Rajanagarindra University. Thai Association for Health, Physical Education and Recreation, 46(2), 150-161. (in Thai)
Rodríguez-Romo, G., Acebes-Sánchez, J., García-Merino, S., Garrido-Muñoz, M., Blanco-García, C., & Diez-Vega, I. (2022). Physical Activity and Mental Health in Undergraduate Students. International Journal of Environmental Research and Public Health, 20(1), 195.
Sirojova, Z. N. (2024). The impact of physical activity on the physical health and psychological well-being of students. BIO Web of Conferences, 120, 01054.
Sittiwong, S., Sulaiman, R. S. T., & Jittasakul, S. (2022). Exercise behaviors and barriers of undergraduate students in Suratthani Rajabhat University. Journal of Health, Physical Education and Recreation, 48(1), 327-336. (in Thai)
Srichaiya, U., & Gulthawatvicha, T. (2020). The marketing mix affecting decision of using service fitness center of private higher education institution in Bangkok metropolitan. Journal of Health, Physical Education and Recreation, 46(2), 270-282. (in Thai)
Supprasert, T., & Sansook, J. (2021). Motivation Influencing Exercise Behavior of People Using the Service of Ayutthaya Province Stadium. Mahachula Academic Journal, 8(2), 299-314. (in Thai)
Tamang, M., Dahal, B. P., Dorji, T., Tamang, T. S., & Lucero-Prisno, D. E. (2022). Situation of physical activity in the prevention of non-communicable diseases in Bhutan: challenges and the way forward. BMJ Open Sport & Exercise Medicine, 8, e001448.
Tanchaisak, K., & Wattanapanit, N. (2020). An investigation of attitude toward exercise and services expected from fitness center of working people in Bangkok. Journal of Suvarnabhumi Institute of Technology (Humanities and Social Sciences), 6(2), 369-387. (in Thai)
Teuber, M., Leyhr, D., & Sudeck, G. (2024). Physical activity improves stress load, recovery, and academic performance-related parameters among university students: a longitudinal study on daily level. BMC Public Health, 24(1), 598.
Wang, J., Liu, S., Li, G., & Xiao, J. (2020). Exercise regulates the immune system. In J. Xiao (Ed.), Physical exercise for human health (pp. 395–408). Singapore: Springer Nature.
White, D. A., Willis, E. A., Ptomey, L. T., Gorczyca, A. M., & Donnelly, J. E. (2022). Weekly frequency of meeting the physical activity guidelines and cardiometabolic health in children and adolescents. Medicine & Science in Sports & Exercise, 54(1), 106–112.
Wongchai, S. (2021). Experiential Learning Activity for 21st Century Skills Development. The New Viridian Journal of Arts, Humanities and Social Sciences, 1(1), 33–46. (in Thai)
Xie, Y., Liu, S., Chen, X. J., Yu, H. H., Yang, Y., & Wang, W. (2021). Effects of exercise on sleep quality and insomnia in adults: a systematic review and meta-analysis of randomized controlled trials. Frontiers in Psychiatry, 12, 664499.
Yanprechaset, T. (2021). Physical Activity Improves Memory and Academic Achievement. Journal of Education Silpakorn University, 19(2), 94–109. (in Thai)
