ANALYTICAL CRITIQUE OF THE FILM 'MOTHER GAMER' TO REFLECT THAI SOCIETY'S PERSPECTIVES ON GAMING, ESPORTS COMPETITIONS, AND THAILAND'S ESPORTS ECOSYSTEM

Abstract

This research aims to analyze and critique the film Gamer Game Mae as a socio-scientific case study that reflects Thai society’s perspectives on gaming, e-sports, and the e-sports ecosystem. The study is conducted strictly within an academic framework and for educational purposes only. It is not intended to promote the film in any commercial sense, and all references to the film fall under the principles of fair use for research and scholarly critique. Employing film and semiotic analysis, alongside in-depth interviews with the director, lead actors, and scholars in film and mass communication, sports science, educational technology, and entertainment business, the research identifies both supportive and critical views presented in the film. Findings reveal that gaming is depicted not only as leisure but also as a path toward career opportunities and digital identity, while simultaneously echoing social concerns regarding education, health, and negative adult perceptions. The film also demonstrates how gaming fosters strategic thinking, problem-solving, and teamwork. In terms of esports competition, the film highlights the rigor of training, discipline, and team structures, while also portraying pressures from family and society, the risks of career instability, and mental health challenges. Regarding the esports ecosystem, it illustrates the rise of leagues, professional clubs, sponsorships, and digital platforms that expand public recognition, yet it also reflects structural limitations, policy gaps, and insufficient educational and governmental support. Interviews with filmmakers underscore the challenge of authentically portraying esports, while academic perspectives emphasize esports as part of Thailand’s shifting attitudes—from stigma to recognition as a legitimate sport and creative industry. The research concludes that sustainable esports development in Thailand requires interventions at three levels: 1) socially, by fostering accurate understanding and reducing stigma; 2) within families, by enhancing communication and balance between study and play; and 3) through policy, by ensuring state measures, welfare, and legal frameworks that support esports as both a professional sport and a creative cultural industry.