Evaluation of Encouraging Tobacco and Alcohol Consumption Control Scheme in Khon Kaen Province.

Abstract

     This study was survey research applied the CIPP Model assessment format to assess and identify factors related to the operating scheme of supporting Tobacco and Alcohol consumption control in Khon Kaen province. The information group included 65 subcommittees on the Control of Tobacco and Alcohol Products in Khon Kaen Province. The target group for the operation: 13,262,676 people aged 15 years and over were screened for smoking and alcohol-drinking behavior; smoking and alcohol-free groups: 20 educational institutions and 14 communities in different districts; lastly, 230 staff responsible for treating smokers/drinkers. Data were collected using questionnaires. Data analysis using statistics, percentages, averages, and Pearson correlation coefficients. The study findings reveal that the target group comprises 61.5% males and 38.5% females, with an average age of 53.8 years (SD = 7.40, ranging from 34 to 65 years). The average experience related to controlling tobacco and alcohol products is 11.4 years (SD = 4.21, ranging from 2 to 20 years). Overall assessment of the project implementation supporting the control of tobacco and alcohol consumption in Khon Kaen Province, regarding context/environment, input factors, process operations, and outcomes/results, indicates the highest level of agreement. The results of the correlation analysis suggest that contextual factors, input factors, operational factors, and process factors are significantly positively correlated with outcomes/results (r=0.65; p-value <0.001, r=0.77; p-value <0.001, and r=0.86; p-value <0.001, respectively)