The Study on Effectiveness of Promote Advertisement Program of Private Sanitariums in Petchaboon Province.

Abstract

              This quasi  experimental research  aimed to study the effectiveness of promote  advertisement program of  private sanitariums in  Petchaboon Province.   Population  in  this  study  consisted  of   30  private  sanitarium  entrepreneurs.  This program was developed from all significantly  factors from  research  study  in  phrase 1  and  was  developed   the activity in by applying KAP model theory, social support theory composed of 6 activities including, 1) increasing knowledge advertisement, 2) make advertisement  databased,   3)  development   the   consulting   system   4)  make  the  data transmission   for   advertisement  law    5)   monitoring   and   controlling 6)  evaluation  and  solve  problem  guideline  and  assessment  with  in  3 months.   The  instrument  used  for   data  collection  was  questionnaires composed    of     4     parts   including ,     characteristics’    entrepreneurs ,  knowledge for  advertisement ,  attitude for  advertisement  and  behavior  for  advertisement.    Validity ,  investigated  by  experts ,   and  Cronbach’s coefficient alpha were used to check standardization and reliability  (0.87) of  questionnaires.  Data  analyzed  to test research  hypothesis  by  Paired sample t - test.  The  result  showed  that  after  the  experimentation ,  the factors  significantly  increased  mean  score  composed o f knowledge for advertisement (P-value=0.037)  attitude for advertisement (P-value=0.016) and behavior for advertisement (P-value=0.012), respectively.