USTAINABLE SPORT MANAGEMENT: A STRATEGIC FRAMEWORK FOR SPORT ORGANIZA-TIONS AND SPORT EVENTS IN THAILAND
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Abstract
This academic article aims to synthesize the concept of sustainable sport management in the context of environmental, social, and governance (ESG) transformation and to propose a strategic framework for sport organizations and sport events in Thailand. The article covers the evolution of sustainable sport management, sport ecology, event sustainability management standards, the role of sport in advancing the Sustainable Development Goals, and emerging trends in applying ESG to sport organizations and sport events. The literature review was conducted as a conceptual review by considering academic literature, international standards, reports from sport organizations, and case studies related to sustainable sport management, sport ecology, ESG, sport governance, sport legacy, and event sustainability. This article proposes that case studies from Thailand, Asia, and the FIFA World Cup 2026, the latter serving as an example of a mega sport event that reflects challenges related to travel, carbon emissions, and governance in the ESG era, in order to develop a new conceptual contribution in the form of the S-SPORT ESG Framework. The conceptual review suggests that sustainable sport management should not be limited to reducing environmental impacts. Rather, it should be understood as a management system that connects responsible resource use, social value creation, stakeholder engagement, and transparent sport governance. This article proposes the S-SPORT ESG Framework, consisting of six components: stakeholder engagement, sustainable sport operations, participation and inclusion, sport organizational governance, reporting and responsibility, and transformative legacy. These six components were developed by integrating sport administration, sport ecology, ESG, event sustainability standards, and relevant case studies. They are systematically interrelated, beginning with stakeholder engagement, followed by operational design, governance, reporting, and the creation of long-term outcomes. The framework can serve as a guideline for developing sport organizations, managing sport events, and establishing sustainability indicators for the Thai sport context.
Article Details
เนื้อหาและข้อมูลในบทความที่ลงตีพิมพ์ในวารสารวิทยาศาสตร์การกีฬาและนวัตกรรมสุขภาพ กลุ่มมหาวิทยาลัยราชภัฏแห่งประเทศไทย ถือเป็นข้อคิดเห็นและความรับผิดชอบของผู้เขียนบทความโดยตรงซึ่งกองบรรณาธิการวารสาร ไม่จำเป็นต้องเห็นด้วย หรือร่วมรับผิดชอบใด ๆ
บทความ ข้อมูล เนื้อหา รูปภาพ ฯลฯ ที่ได้รับการตีพิมพ์ในวารสารวิทยาศาสตร์การกีฬาและนวัตกรรมสุขภาพ กลุ่มมหาวิทยาลัยราชภัฏแห่งประเทศไทย ถือเป็นลิขสิทธิ์ของคณะวิทยาศาสตร์และเทคโนโลยี มหาวิทยาลัยราชภัฏศรีสะเกษ หากบุคคลหรือหน่วยงานใดต้องการนำทั้งหมดหรือส่วนหนึ่งส่วนใดไปเผยแพร่ต่อหรือเพื่อกระทำการใด จะต้องได้รับอนุญาตเป็นลายลักษณ์อักษรจากวารสารวิทยาศาสตร์การกีฬาและนวัตกรรมสุขภาพ กลุ่มมหาวิทยาลัยราชภัฏแห่งประเทศไทย ก่อนเท่านั้น
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